Lango introduces with its novelties at the exhibition „Riga Food 2008”

Information prepared by Lango Ltd. public relations specialist Jolanta Gaudiesa.

Lango Ltd., the leading producer of finished food and semi-finished food in Latvia, this week participates in the exhibition "Riga Food 2008" in Riga that is taking place at the Kipsala International Exhibition Centre starting September 3 to September 6 with a purpose to introduce its cooperation partners and consumers with what is achieved during the last years, novelties as to Lango assortment and packaging, and to present its new product positioning system within salad segment.

During the exhibition the company is launching its new product positioning conception within the finished salad segment that has been formed taking into account the wish of consumers to utilize their finances reasonably and in intended way. From now on various package sizes are offered to customers starting with 180g, 330g, 700g, and up to 2kg packages. An active structuring work of products has been carried out putting emphasis on the most favorite and popular positions of the assortment or the Top products, and it is now possible to produce these products in the amount necessary thanks to the advantages that resulted from the purposeful investments during the previous years.

„Our company is purposeful and active implementing its chosen strategy and putting to use the company's competition advantages – a product of high and consistent quality, delicious, safe, and easy-to-use, with visually attractive packaging, and the innovative production technologies. We carefully follow the economical development tendencies in the world, especially in the Baltic States, analyzing market studies of finished and semi-finished products, wishes and choices of our consumers, therefore participation in an exhibition of such extent is an opportunity to introduce both our consumers and cooperation partners and other prospects with the delicious Lango products and their benefits”, comments Andrejs Fraimanis, Chairmen of the Board, Lango Ltd.

The company develops the product lines Classic, Fresh and Everyday adding new tastes to them, e.g., a sandwich with chicken gyros within the Classic sandwich line, a sandwich with chicken filling and a sandwich with tuna filling within the Everyday line, and a croissant with cheese and ham and fresh salad with feta cheese within the Fresh products line.

More on Lango:

Lango is the leading producer of finished and semi-finished food products founded by local entrepreneurs in 1992. By virtue of investments of 2.3 million lats the company has built a new plant that complies with legislation and European Union norms and has initiated innovative technologies that allow producing products with longer shelf life without adding preservatives harmful to health. The company produces salad, pancakes and sandwiches that are positioned in the following lines – the everyday product line and the classic product line. On 17 June 2008 UAB Lango LT, subsidiary company of Lango Ltd., was founded, led by its director Reinis Berzkalns, dynamically entering into the Lithuanian market.

Further information:
Jolanta Gaudiesa
Public Relations Specialist
Phone: 7847262, Mob.: 2 9219704
E-mail: jolanta.gaudiesa@lango.lv